Leadership

Ayman Amer is SODIC’s General Manager. Amer has over 20 years of experience across the Real Estate, Project Management, and Construction industries in North Africa. Amer previously held the position of SODIC’s Chief Operating Officer, where he headed the development business unit, and oversaw operations from land acquisition and project development to the marketing and sales of SODIC’s developments. He also served as SODIC’s Chief Business Development and Procurement Officer, where he was responsible for setting and monitoring SODIC’s procurement strategy across all divisions, as well as expanding the company’s land bank and forming strategic partnerships.

Prior to joining SODIC, Amer spent four years at Turner International Middle East (TIME), following his tenure at Orascom Construction Industries (OCI).

Amer holds a BSc in architectural engineering from Cairo University, and a diploma in project management from the American University in Cairo, as a Certified International Procurement Professional.

Mahmoud Badran is the Chief Financial Officer of SODIC. Since joining in October 2010, Badran has overseen the company’s financial planning, budgeting, project finance, and treasury. Badran has played an instrumental role in availing the necessary funding for SODIC’s portfolio of developments, with total project finance facilities signed in excess of EGP 8 Bn since 2014. Badran also executed SODIC’s first securitization issuance worth EGP 400 m along with SODIC’s first discounting finance facility worth EGP 600 m.
Prior to joining SODIC, Badran began his career as an Equity Analyst at Beltone Financial in April 2008 with a focus on construction and real estate in the MENA region.
Badran holds a BA in economics from The American University in Cairo in 2007 and is a certified Chartered Financial Analyst (CFA).

Yasser El Said is the Chief Projects Officer at SODIC with over 30 years of experience in the real estate, project management, and construction sectors in Egypt and the Gulf region. In his capacity, he oversees the technical, controls, and design divisions. Prior to joining SODIC in 2010 as Senior Projects Manager, El Said spent four years as Project Manager at Dubai-based Nakheel Co. and served as Construction Manager at project management firm Hill International. During his work in Egypt, El Said spent nine years with ABB SUSA, taking part in various USAID projects. El Said holds a BSc in civil engineering from Mansoura University.

Ahmed El-Halawany is the Chief Development Officer at SODIC. He has over 15 years of experience in managing the development portfolio of prominent real estate players in Egypt and the region. Prior to joining SODIC, El-Halawany served as the Chief Development Officer at Orascom Development in Egypt, where he led the real estate business unit in El Gouna with special focus on projects’ progress, revenues, deliveries, and cash flow management. El-Halawany also served as the Development Director for Malls and Residential Units at Marakez and as the Development Director at Eagle Hills Properties. At SODIC, El-Halawany held the same position, overseeing Eastown for over two years. Earlier in his career, El-Halawany spent five years as Development Manager at Emaar Properties, Mivida, following his role as Design Architect at Dar El Handasah. El-Halawany holds a BSc in architecture from Cairo University.

Heba Makhlouf is the Chief Investment Officer at SODIC. She oversees the Investments Business Unit, including SODIC’s mergers and acquisitions, as well as the operations of all SODIC’s current and future leasable assets and all post-delivery customer touchpoints. Makhlouf joined SODIC in 2014 with over ten years of corporate finance and corporate banking experience gained in the UK, France, and Egypt. Prior to joining SODIC, Makhloufserved as Vice President of Corporate Finance at BNP Paribas in London and Paris, where her responsibilities covered Africa. During that period, she advised on an array of M&A transactions across diversified sectors, including telecoms, oil and gas, and banking. Before joining BNP Paribas, she spent four years as Vice President at Delta Rasmala investment banking in Cairo and three years as a Credit Analyst at BNP Paribas banking in Cairo. Makhlouf holds a BA in business administration from Cairo University.

Hisham Salah is SODIC’s Chief Technology Officer. Salah has more than 30 years of professional experience in the areas of information technology and corporate systems. Among his achievements is founding and leading the first in-house fiber to the home (FTTH) and triple-play residential project in 2009. Salah’s previous experience includes serving as Vice President of Technology at Palm Hills Developments, where he was responsible for the company’s strategic direction and execution of all IT projects and systems. Previously, he headed the Communications and Government divisions at Microsoft, where he was responsible for sales and key strategic initiatives supporting the company’s growth. Before joining Microsoft, Salah contributed to establishing Commercial International Life (currently known as AXA) as Head of Information Technology. He began his career at Commercial International Bank (CIB), where he held various positions in information technology and operations. Salah holds an MSc in information technology from Middlesex University in London.

Nadine Okasha is the Strategy, Brand, and Sustainability Executive Director at SODIC. In her current capacity, Okashaheads SODIC’s strategy management office and several other corporate functions, including market research and customer experience, as well as SODIC’s corporate marketing, public relations, social responsibility, and sustainability functions. Prior to joining SODIC, she held the position of Business and Organizational Development Senior Manager at Azza FahmyJewelry from 2007, where she oversaw the Dubai and Bahrain markets. In 2004, Okasha relocated to France, where she served as Business Development Manager and Headquarter Representative at Kato International S.A.S, tasked with growing the UK and German markets. Okasha began her career in Nasgeyat for Trade and Industry in a marketing role in February 2003. She earned her BSc in chemical engineering from Cairo University in 2002 and her certification from the Wharton School of Business Executive Development program in 2009.

Ahmed Samir is SODIC’s Executive Director of People and Capabilities, overseeing SODIC’s Human Resources function, Center of Excellence & Transformation as well as Innovation. Ahmed has over 17 years of experience in Human Resources & Organization Development across different industries and operating levels. Prior to joining SODIC in 2014, Samir held the position of Head of Organization Development at OrascomTelecom Holding. Before that, Samir had successfully led the HR startup for three new operations, including WIND Mobile in Canada. Before joining Orascom, Samir held the position of Organization Consultant at LOGIC Management Consulting and was involved in developing an array of HR foundations and strategies as well as running assessment centers and mega recruitment projects for many clients in different sectors including but not limited to tech, shipping, FMCGs, and telecoms. In 2011, Samir joined Vodafone as Senior Team Leader for Organization Effectiveness and Change. He started his career in 2005 with Saudi German Hospitals Group, Dubai. Samir holds a BA in business administration from the Faculty of Commerce, English section at Cairo University, as well as a number of certifications from renowned HR institutes, including HAY Group, Towers Watson, and SHL.

Aly El Samra is SODIC’s Chief Commercial Officer. El Samra has over 18 years of experience in the Real Estate Development sector.
El Samra joined SODIC in 2008 as a Property Consultant, he then moved on to hold many managerial positions within the sales department. In 2022 El Samra was appointed as SODIC’s Executive Director of Sales, where he oversaw regional and international sales teams, achieving the highest sales record for SODIC since inception.
Prior to joining SODIC, El Samra held the position of Account Supervisor at Fortune Promoseven and Account Executive at Marcom. Aly El Samra holds a BA degree in Mass Communication from the American University in Cairo (AUC), specializing in marketing studies.

Marwa El Khodary is SODIC’s General Counsel, overseeing the Legal & Compliance departments. El Khodary has over 23 years of legal expertise in managing public and private companies and providing various commercial legal services.
Prior to joining SODIC, El Khodary held the position of Arab Legal Consultant partner, Foreign Trade Analyst at the Ministry of Economy and Foreign Trade, and Attorney at Law at various well-reputed organizations.
El Khodary has extensive experience in Commercial, International Trade, and Financial Law.
She is a member of the Arab Lawyers Union, the Egyptian Bar Association, and the British Chevening Scholars Association. El Khodary was granted the British Chevening Scholarship to undertake studies for an LLM in International Business Law from the London School of Economics and Political Science.