Leadership

Magued Sherif is SODIC’s Managing Director. Sherif has over 30 years of professional experience, including several leadership positions with prominent companies in the industry. Past positions include Egypt Country Head and Properties Chief Executive Officer at Majid Al Futtaim Properties Egypt as well as General Manager and Senior Vice President at Palm Hills Developments for a 10-year period starting from the company’s inception. Sherif was also Chief Executive Officer and Managing Director at Hyde Park Properties for Development from 2012-2014.

Sherif was most recently the Co-founder and Managing Director of The Venturers LLC in Orlando, Florida as well as the Co-founder of AA Investments LLC, Orlando. Earlier in his career, Sherif worked as Head of the Privatization Unit at Arthur Anderson, in addition to spending seven years at Bechtel Egypt and Bechtel Limited.

He began his career as a Site Engineer with Orascom Construction Industries in 1986. Sherif holds a BSc in Architecture from Cairo University, Egypt, in addition to an MBA from The American University in Cairo.

Omar Elhamawy is the Chief Financial Officer of SODIC. Since joining SODIC in May 2013, Elhamawy has overseen the successful completion of SODIC’s EGP 1 billion capital increase as well as the signing of over EGP 3 billion of medium-term debt facilities. Prior to joining SODIC, Elhamawy spent eight years as a Director within Beltone’s Investment Banking Division, where he focused on the real estate sector through his close involvement in both M&A and capital market transactions. His most notable transactions include advising Mena for Touristic and Real Estate Investments on a capital increase, advising Beltone Private Equity on the tender offer and acquisition of Nasr City Housing and Development as well as advising Amer Group on its IPO. Elhamawy holds a BA in Business Administration from The American University in Cairo and is a CFA Charter-holder.

Nabil Amasha is SODIC’s Chief Commercial & Operations Officer. Amahsa has over 25 years of experience having held leadership positions in areas of Change Management, Corporate Strategy, Marketing Management, Business Development, Sales, Brand management and Communications and covering a diverse range of industries including real estate, retail and logistics.

Prior to joining SODIC, Amasha was the Chief Commercial Officer of Emaar Egypt, having joined Emaar in 2008. During his tenor at Emaar Amasha managed the company’s Commercial Strategy, Marketing Communications, Sales, Product Development, Public Relations, Digital assets, Customer Relationship Management, CSR and Contact Center. He also served as Chief Marketing Officer of the global logistics and transportation company Aramex where he was responsible for all Brand Development, Business Development, Communications and Public Relations in 37 countries. Earlier in his career, Amasha was the Business Development and Marketing Director of an American fast food chain in Egypt and KSA and has also received Hospitality training in the US.

Amasha is a graduate of the California State University, having received a degree in Construction Management from the university in 1992. He has completed several courses in marketing, hospitality, finance, real estate development and other topics from various institutions.

Hisham Salah is SODIC’s Chief Information Officer. Salah has more than 25 years of professional experience in the areas of information technology and corporate systems, including founding the first in-house residential fiber-to-the-home and triple play project in Egypt in 2009. Salah’s previous experience includes serving for eight years as Vice President of Technology at Palm Hills Developments and seven years with Microsoft as Head of Communications, later holding the position of Head of Government Sector in Egypt, where he was responsible for sales and key strategic initiatives supporting the company’s growth.

Before joining Microsoft, he contributed to establishing the Commercial International Life Insurance Company as Head of Information Technology. Salah began his career at Commercial International Bank (CIB), where he held various positions in Information Technology and Operations. Salah holds an MSc in Information Technology from Middlesex University in London.

Ayman Amer is the Chief Business Development & Procurement Officer at SODIC. Amer has more than 16 years of experience in the real estate, project management and construction Industries in Egypt and North Africa. Amer is responsible for setting and monitoring SODIC’s procurement strategy across all divisions as well as expanding SODIC’s land bank. Prior to joining SODIC, Amer spent four years as Procurement & Cost Control Manager at Turner International Middle East (TIME) following his post as Senior Procurement Engineer at Orascom Construction Industries (OCI). Amer holds a BSc in Architectural Engineering from Cairo University and a diploma in project management from the American University in Cairo as a Certified International Procurement Professional.

Yasser El Said is the Chief Technical Officer at SODIC, with nearly 30 years of experience in real estate, project management and construction sectors in Egypt and the Gulf region. In his capacity he oversees the technical, controls and design divisions. Prior to joining SODIC in 2010 as Senior Projects Manager, El Said spent four years as a Project Manager at Dubai-based Nakheel Co. as well as Construction Manager at Hill International Project Management Firm. During his work in Egypt, El Said spent nine years with ABB SUSA operating in USAID projects. El Said holds a BSc in Civil Engineering from Mansoura University.

Shehab Elorabi is SODIC’s Chief Operating officer. Elorabi joined SODIC in 2009 as Executive Director of Project Controls and held the position of Chief Technical Officer from 2013 to 2017. Prior to joining SODIC, Elorabi spent 5 years of his professional life in Dubai where he held the position of Senior Development Manager at real estate developer Nakheel Co. LLC, following his post as Projects Control Manager at Hill International Project Management Firm. His experience in Egypt prior to that included time spent with Turner International and International Bechtel Inc. Elorabi started his career with Bechtel Corporation in the USA as Project Controls Engineer, where he spent the first six years of his professional career.

Elorabi has over 25 years of Experience in the field of construction and real estate development in the USA, UAE and Egypt, and holds an MBA from Golden Gate University in San Francisco, and a B.Sc. in Industrial Engineering/Operations Research from the University of California, Berkeley.

Nadine Okasha is the Strategy, Research & Public Relations Director at SODIC. In her capacity as Head of Strategy Management Office, Okasha oversees strategy formulation, cascading and management for SODIC and heads the market research unit serving the business. Okasha has also been overseeing SODIC’s public relations and corporate citizenship functions since 2013.

Okasha joined SODIC in August 2010 as a Marketing Manager, prior to that she held the position of Business & Organisational Development Manager in Azza Fahmy Jewelry from 2007 where she launched the company’s first online store and oversaw the Dubai & Bahrain markets. In 2004, Okasha relocated to France where she held the role of Business Development Manager & Headquarter Representative at Kato International S.A.S, France, tasked with growing the UK & Germany markets.

Okasha began her career in Nasgeyat for Trade and Industry in a marketing role in February 2003. Okasha completed her BSc in chemical engineering from Cairo University in 2002 and was certified from The Wharton School of Business Executive Development Program in 2009.

Ahmed Samir is SODIC’s Human Resources Executive Director, with over 13 years of human resources experience across different industries and operating levels. Prior to joining SODIC in 2014, Samir held the position of Head of Organization Development at Orascom Telecom Holding, where he lead the planning of OD activities on a group level, developing its framework & value agenda. Prior to that, Samir had successfully lead the HR start-up for 3 new operations including WIND Mobile in Canada where he oversaw the Organization Design, Manpower Planning, Compensation Structures, and HR OPEX & CAPEX.

Before joining Orascom, Samir held the position of Organization Consultant at LOGIC Management Consulting and was involved in building an array of HR Foundations for many clients across various industries. Samir joined Vodafone in 2011 as Organization Effectiveness and Change Senior Team Leader and started his career in 2005 with Saudi German Hospitals Group in Dubai.

Samir holds a Bachelor of Arts degree in Business Administration from Cairo University, Faculty of Commerce, as well as a number of certifications from renowned HR institutes including HAY Group, Towers Watson and SHL.